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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Sustainability advertising ： ウィキペディア英語版 Sustainability advertising Sustainability advertising is communications geared towards promoting social, economic and environmental benefits of products, services or actions through paid advertising in media in order to encourage responsible behavior of consumers. ==Definition== Conventional advertising is part of the promotion of products and services, which is one of the 4P's represented in the marketing mix (Product, Promotion, Price, Place).〔UNEP; WFA; EACA 2002, p. 11.Belz; Peattie 2009, p. 15.〕 The sustainability marketing mix instead, includes the 4C's (Customer Solution, Communication, Customer Cost, Convenience) and makes sustainability advertising a part of the sustainability communication concept.〔Belz; Peattie 2009, p. 33.〕 Sustainability advertising is used to advert customers to sustainable products, services and actions. It is not only focused on environmental issues and the product or service itself, but includes communication about the entire life cycle of the product. It furthermore informs about the sustainability of the producing company and communicates desirable lifestyles changes to consumers.〔UNEP; WFA; EACA 2002, p. 9 f. ; Belz; Peattie 2009, p. 181 f〕 Advertising in general is a one-way communication through mass media〔Belz; Peattie 2009, p. 181.〕 and is used to create name recognition, brand knowledge and some brand preference.〔Belz; Peattie 2009, p. 169.〕 However, only sustainability advertising contributes to all three pillars of triple bottom line: economic development, environmental protection and social responsibility.〔UNEP; WFA; EACA 2002, p. 9 f.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sustainability advertising」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.